Sydney · Branding
Brand identity design in Sydney, Australia that gives every touchpoint the same recognisable look.
People remember a brand long after they forget the details of an offer. Our brand identity design in Sydney builds a coherent look, voice and rulebook that make your business recognisable everywhere.
At a glance
- Logo and colour system
- Typography and imagery
- Usage rules
- Ready-to-use files
Brand identity design in Sydney: what to expect
Brand identity design in Sydney creates the visual and verbal system that represents your business: logo, colour, type, imagery and tone. We deliver files and guidelines so every sign, post and document looks like it came from one company.
Who it suits
Businesses needing a complete visual system.
What you get
An identity pack, mock-ups and starter templates.
How we start
A brief about the brand and its audience.
Why it helps
Every touchpoint looks like the same business.
What we cover
What goes into your brand work
The pieces that make up the service.
Want the national picture? Read about our brand identity design page.
Identity concept
A visual idea linked to your positioning.
Logo suite
Primary, secondary and icon versions.
Colour palette
Brand colours with print and screen values.
Typography
Fonts for headings and text.
Imagery style
Direction for photography and graphics so images always look like you.
Identity guide
Simple rules for using the identity consistently across every supplier and channel.
In Sydney
Identities that look right across Sydney
Sydney brands appear on shopfronts, vehicles, uniforms and screens. We test identities in those real settings and review options with you by video.
Distance is rarely the problem on a Sydney project; an unclear brief is, so we write things down early.
- A system, not just a logo
- Guidelines suppliers can follow
- Remote workshops, travel by arrangement
Common situations
What Sydney clients usually ask us to solve
New businesses entering a crowded city
A start-up needs an identity that looks credible from the first impression without locking it into one product. We build a flexible system for signs, social media and the website.
Established firms with mismatched materials
Companies that have grown organically often juggle several logos and styles. We tidy the system, keep the recognition you have earned and set rules so it stays consistent.
Hospitality, retail and creative studios
Venues in Surry Hills, Newtown and the CBD need a look that carries from the menu to the door to the delivery box. We design for every touchpoint, not only the logo.
What's included
What comes with this service.
The essentials of the service, plus the standards that come with everything we do. No hidden extras.
Request a proposal →- Identity pack: Logo, colours, type and rules
- Mock-ups: Identity shown in real settings
- Template starter: Stationery and social starters
- Free discovery call: a short chat about your goals before you commit
- Files you own: every asset and editable source file handed over to you
Is it right for you?
When it is time to invest in your brand
- You need a new identity
- Your look is inconsistent
- You are launching
- You have outgrown your logo
Compare
Identity only or full branding?
| Compare | Identity design | Full branding |
|---|---|---|
| Scope | Visual system | Strategy plus voice |
| Depth | Moderate | Deep |
| Best for | Clear positioning already | Unclear positioning |
| Effort | Lower | Higher |
How we work
Our process, step by step
Brief
We learn about the brand and its audience.
Explore
We develop several visual directions.
Refine
We polish the chosen route in detail.
Document
We build a guide so the identity is used consistently.
Deliver
We supply every file your team and suppliers need.
Built around you
Every project is quoted on your needs.
No one-size packages. After a free discovery call, you get a clear, itemised proposal based on what your business actually needs.
Request your proposal →A logo alone is smaller than a complete visual system.
The more places the brand appears, the more versions are needed.
Photography and illustration add creative direction work.
A deeper study of competitors helps the identity stand apart.
Support applying the identity to signs and print extends the work.
Why Kedra Digi
Why Sydney businesses choose Kedra Digi.
Strategy, design, development and marketing together.
Itemised deliverables before work starts.
Files, code and accounts are handed over.
Kedra Digi is an Australian-owned digital agency based at 5 Murphy Street, O'Connor, Perth. We work with Sydney clients by video, shared files and clear milestones, with in-person sessions arranged when they help.
What do I receive?
Can you refresh an existing identity?
Do you design stationery?
Is working with a Perth team a problem for a Sydney business?
How is it quoted?
What is the difference between brand identity and branding?
Do you also create templates?
What will we receive at the end?
Do you research before designing?
Can you build on our existing logo?
How do we work together from Perth?
Related services
Often paired with this service
Rebranding agency
A rebrand is a promise to customers about who you are now.
Learn more →Brand strategy agency
Strategy comes before design.
Learn more →Signage design
A sign has seconds to be read.
Learn more →See all branding services in Sydney → Explore our branding services →
Free discovery call
Ready to talk about your project?
Tell us what you are working on. We will reply within one business day with honest advice.
Prefer email? [email protected]