Australia · SEO and digital marketing
Conversion rate optimisation in Australia that finds where visitors leave and tests fixes.
More traffic is expensive, but fixing the leaks in your site is not. Our conversion rate optimisation in Australia finds why visitors leave and tests changes that turn more of them into customers.
At a glance
- Find where visitors leave
- Learn why
- Test changes fairly
- Keep what wins
Conversion rate optimisation in Australia: what to expect
Conversion rate optimisation in Australia uses analytics, session recordings, user feedback and controlled tests to improve how many visitors enquire, buy or book. We prioritise changes by likely impact and measure each one before keeping it.
Who it suits
Sites with plenty of visitors but few enquiries.
What you get
A research summary, a test plan and a results log.
How we start
A baseline of current performance.
Why it helps
More of your existing visitors say yes.
What we cover
What goes into your campaign
The pieces that make up the service.
Want the full service guide? Read about our conversion rate optimisation page.
Analytics review
What the numbers already say.
Behaviour study
Recordings and heatmaps, kept simple and clear.
Test ideas
Hypotheses ranked by impact.
A/B tests
Fair comparisons of changes.
Page changes
Copy, layout and form updates.
Reporting
A log of what won and why.
In Australia
Getting more from the visitors you already have
Many Australian firms pay for traffic through search and social, then lose most of it on a confusing page. Small changes to wording, forms and layout can make a surprising difference.
We baseline current performance, study behaviour and run tests one at a time so results can be trusted. You receive a plain log of each test and its outcome.
- Fixes ranked by likely impact
- Every change measured
- Mobile experience reviewed first
Common situations
What Australian clients usually ask us to solve
Service sites with weak enquiry rates
Firms with decent traffic but few calls often have unclear offers, long forms or little proof. Fixing those usually lifts enquiries without extra advertising.
Online stores losing carts
Shoppers abandon at surprise shipping costs, forced accounts or slow payment steps. We locate the problem in the data and test fixes, so more baskets turn into orders.
Landing pages for paid campaigns
In a costly advertising market, a page that does not match the ad wastes budget. We align message and layout with the ad and test variations to keep cost per lead down.
What's included
What comes with this service.
The essentials of the service, plus the standards that come with everything we do. No hidden extras.
Request a proposal →- Research: Where and why visitors drop off
- Test plan: Ideas ranked by likely impact
- Results log: Every test, result and decision recorded
- Free discovery call: a short chat about your goals before you commit
- Files you own: every asset and editable source file handed over to you
Is it right for you?
When this channel makes sense
- Plenty of visitors, few enquiries
- Forms are rarely completed
- Ad clicks do not turn into leads
- You want evidence for design choices
Compare
Test changes or redesign?
| Compare | Test changes | Redesign |
|---|---|---|
| Risk | Lower | Higher |
| Learning | Steady | Limited |
| Speed | Gradual | Quick |
| Best for | Mostly working sites | Broken sites |
How we work
Our process, step by step
Measure
We set a baseline for key actions.
Study
We watch where visitors stall, with clear notes along the way.
Hypothesise
We list changes that might help.
Test
We run experiments one at a time.
Decide
We keep the winners and record the lessons.
Built around you
Every project is quoted on your needs.
No one-size packages. After a free discovery call, you get a clear, itemised proposal based on what your business actually needs.
Request your proposal →Low traffic slows testing, so the plan needs to match what is possible.
More pages and journeys mean more ideas to test and more to measure.
Poor data needs fixing first, or results cannot be trusted.
Longer journeys, such as multi-step quotes, need more points measured.
Your tools shape what we can test and how quickly we can launch tests.
Technology
Tools we use
Analytics
Testing
Industries
Industries we work with
Why Kedra Digi
Why Australian businesses choose Kedra Digi.
Strategy, design, development and marketing together.
Itemised deliverables before work starts.
Files, code and accounts are handed over.
Kedra Digi is an Australian-owned digital agency based at 5 Murphy Street, O'Connor, Perth. We work with clients across Australia by video, shared files and clear milestones, and meet in person in Perth or by arrangement elsewhere when that helps.
Do we need lots of traffic?
Will you change our design?
How long do tests run?
Can you test forms?
Do you work with our developers?
What do we receive?
How much traffic do we need for testing?
What do you change first?
Will changes harm our SEO?
How are results reported?
Related services
Often paired with this service
Marketing automation agency
Leads go cold when follow-up depends on memory.
Learn more →Video marketing agency
People watch video to answer a question.
Learn more →Lead generation agency
A thin pipeline is stressful, but poor leads waste time.
Learn more →See all digital marketing services in Australia → Explore our digital marketing services →
Free discovery call
Ready to talk about your project?
Tell us what you are working on. We will reply within one business day with honest advice.
Prefer email? [email protected]