Canberra · SEO and digital marketing
Conversion rate optimisation in Canberra that finds where visitors leave and tests the fix.
Buying more traffic is expensive when most visitors leave. Our conversion rate optimisation in Canberra finds the leaks and tests changes instead of guessing.
At a glance
- Find where visitors leave
- Learn why
- Test changes fairly
- Keep what wins
Conversion rate optimisation in Canberra: what to expect
Conversion rate optimisation in Canberra improves the share of visitors who enquire, book or buy. We study analytics and recordings, form a hypothesis and test one change at a time.
Who it suits
Sites with plenty of visitors but few enquiries.
What you get
A research summary, a test plan and a results log.
How we start
A baseline of current performance.
Why it helps
More of your existing visitors say yes.
What we cover
What goes into your campaign
The pieces that make up the service.
Want the full service guide? Read about our conversion rate optimisation page.
Analytics review
What the numbers already say.
Behaviour study
Recordings and heatmaps, kept simple and clear.
Test ideas
Hypotheses ranked by impact.
A/B tests
Fair comparisons of changes.
Page changes
Copy, layout and form updates.
Reporting
A log of what won and why.
In Canberra
Getting more from the visitors you already have
Canberra sites often serve a small, well-defined audience, so each lost enquiry counts. Conversion rate optimisation in Canberra pays off fastest on pages that already get steady visits, such as service pages, registration forms and checkouts.
You do not need us in the same city to get good work. Canberra clients receive the same planning, reporting and handover as anyone else, with video meetings and shared files doing the job an office visit once did.
- Recordings reviewed before testing
- One change at a time
- Accessibility kept intact
Common situations
What Canberra clients usually ask us to solve
Service sites with weak forms
Service sites with weak forms lose people when forms are long or the next step is unclear. We simplify them and test the results.
Event registration pages
Event registration pages lose sign-ups to small friction points. We find and fix them, then check that registrations rise.
Membership join pages
Membership join pages should make joining easy. We check each step and message and remove obstacles.
What's included
What comes with this service.
The essentials of the service, plus the standards that come with everything we do. No hidden extras.
Request a proposal →- Research: Where and why visitors drop off
- Test plan: Ideas ranked by likely impact
- Results log: Every test, result and decision recorded
- Free discovery call: a short chat about your goals before you commit
- Files you own: every asset and editable source file handed over to you
Is it right for you?
When this channel makes sense
- Plenty of visitors, few enquiries
- Forms are rarely completed
- Ad clicks do not turn into leads
- You want evidence for design choices
Compare
Test changes or redesign?
| Compare | Test changes | Redesign |
|---|---|---|
| Risk | Lower | Higher |
| Learning | Steady | Limited |
| Speed | Gradual | Quick |
| Best for | Mostly working sites | Broken sites |
How we work
Our process, step by step
Measure
We set a baseline for key actions.
Study
We watch where visitors stall, with clear notes along the way.
Hypothesise
We list changes that might help.
Test
We run experiments one at a time.
Decide
We keep the winners and record the lessons.
Built around you
Every project is quoted on your needs.
No one-size packages. After a free discovery call, you get a clear, itemised proposal based on what your business actually needs.
Request your proposal →Low traffic slows testing, so the plan needs to match what is possible.
More pages and journeys mean more ideas to test and more to measure.
Poor data needs fixing first, or results cannot be trusted.
Longer journeys, such as multi-step quotes, need more points measured.
Your tools shape what we can test and how quickly we can launch tests.
Technology
Tools we use
Analytics
Testing
Industries
Industries we work with
Why Kedra Digi
Why Canberra businesses choose Kedra Digi.
Strategy, design, development and marketing together.
Itemised deliverables before work starts.
Files, code and accounts are handed over.
Kedra Digi is an Australian-owned digital agency based at 5 Murphy Street, O'Connor, Perth. Our Canberra clients work with us by video, shared files and clear milestones, and we can arrange to meet in person when that helps.
Do we need lots of traffic?
Will you change our design?
How long do tests run?
Can you test forms?
Do you work with our developers?
What do we receive?
What is a good conversion rate?
Can you test without enough traffic for A/B tests?
Will changes affect accessibility?
How do you avoid wrong conclusions?
Related services
Often paired with this service
Marketing automation agency
Leads go cold when follow-up depends on memory.
Learn more →Video marketing agency
People watch video to answer a question.
Learn more →Lead generation agency
A thin pipeline is stressful, but poor leads waste time.
Learn more →See all digital marketing services in Canberra → Explore our digital marketing services →
Free discovery call
Ready to talk about your project?
Tell us what you are working on. We will reply within one business day with honest advice.
Prefer email? [email protected]