Melbourne · Web and software development

A CRM software development company in Melbourne, Australia that builds around how your team really sells.

Packaged CRMs make you bend your sales process to fit the tool. A CRM software development company in Melbourne builds the system around how your team actually sells, services and follows up.

In-house team Serving Melbourne from Perth You own every file

At a glance

  • Custom CRM builds
  • HubSpot and Salesforce extensions
  • Email and phone links
  • Pipeline reporting
◉
In-house teamno outsourcing
✓
No lock-instay because it helps
AU
Australia-widePerth based

CRM software development company in Melbourne: what to expect

A CRM software development company in Melbourne designs and builds customer relationship systems tailored to your pipeline. We handle data migration, links to email and accounting, reporting and training, so people actually use the result.

Who it suits

Sales and service teams losing leads between inboxes, calls and quotes.

What you get

A CRM built around your pipeline, linked to email, calendars and accounting.

How we start

We map how leads become customers and where they get lost today.

Why it helps

Follow-ups happen on time, and leaders see the pipeline at a glance.

What we cover

What goes into your build

The pieces that make up the service.

Want the national picture? Read about our CRM software development page.

Mapping the process

How leads become customers today.

Custom CRM

Screens and rules that match your pipeline.

Extensions

Add-ons for HubSpot, Salesforce or Zoho.

Automation

Reminders, follow-ups and task creation that happen on their own, at the right moment.

Integrations

Email, calendars, accounting and forms.

Dashboards

Pipeline and performance at a glance.

In Melbourne

A CRM that suits Melbourne sales teams

Melbourne sales and service teams are often mobile, moving between meetings and client sites, so the CRM has to work on a phone without a fight.

We train your people on video in short sessions and check back after go-live to see what is actually being used. A CRM software development company in Melbourne should care about adoption as much as code.

  • Built around your sales process
  • Data cleaned and migrated carefully
  • Training delivered by video

Common situations

What Melbourne clients usually ask us to solve

Teams selling projects or tenders

Long sales with several decision makers need stages, approvals and reminders that generic tools struggle to model. A tailored pipeline keeps deals moving and visible to managers.

Service firms tracking relationships

Agencies, advisers and clinics need a full history of every contact, quote and job. A shared record lets anyone pick up a conversation without asking the customer to repeat it.

Companies outgrowing spreadsheets

When contacts live across several files and inboxes, follow-ups slip. We clean and migrate the data, then give staff one system with reminders and reports they will open.

What's included

What comes with this service.

The essentials of the service, plus the standards that come with everything we do. No hidden extras.

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  • Pipeline design: Stages that mirror your real sales steps
  • Data clean-up: Duplicates removed before import
  • Adoption plan: Training and check-ins after launch
  • Free discovery call: a short chat about your goals before you commit
  • Files you own: every asset and editable source file handed over to you

Is it right for you?

When custom development makes sense

  • Leads get lost in inboxes
  • Your CRM is cluttered and ignored
  • Quotes and jobs need linking to contacts
  • You want clear sales reporting

Compare

Custom CRM or off-the-shelf?

Custom CRM or off-the-shelf?
CompareCustom CRMOff-the-shelf CRM
FitExactClose
SpeedLongerQuick
Cost modelBuild then maintainPer-user licence
FlexibilityHighLimited

How we work

Our process, step by step

Discover

We map how leads become customers and where they get lost.

Design

We plan fields, stages and reports that match your real process.

Build

We configure or develop the CRM and connect your tools.

Connect

We link email, calendars and accounting so data is entered once.

Adopt

We train your team and check back after go-live to see what is used.

Built around you

Every project is quoted on your needs.

No one-size packages. After a free discovery call, you get a clear, itemised proposal based on what your business actually needs.

Request your proposal →
1
Users

The number of sales and service staff affects permissions and training.

2
Pipeline

More stages and rules in your sales process mean more configuration.

3
Integrations

Email, calendars and accounting each need to be connected and tested.

4
Data

Existing contacts need cleaning and de-duplicating before they are imported.

5
Reports

The dashboards leaders want decide how we structure the data.

Technology

Tools and technologies we use

CRM platforms

SalesforceHubSpotZohoDynamics 365

Custom build

LaravelNode.jsReactPostgreSQL

Integrations

XeroMYOBOutlookGmail

Why Kedra Digi

Why Melbourne businesses choose Kedra Digi.

One accountable team

Strategy, design, development and marketing together.

A clear proposal first

Itemised deliverables before work starts.

You own everything

Files, code and accounts are handed over.

Kedra Digi is an Australian-owned digital agency based at 5 Murphy Street, O'Connor, Perth. Our Melbourne clients work with us by video, shared files and clear milestones, and we can arrange to meet in person when that helps.

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Frequently asked questions

Straight answers to the questions we hear most.

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Can you extend HubSpot or Salesforce?
Yes, we can extend HubSpot or Salesforce with custom fields, automations and connections that fit your process.
Will you import our contacts?
Yes, we will import your contacts, cleaned first so the new system starts with accurate records.
Can staff use it on phones?
Yes, staff can use it on phones, because the screens are designed for small displays and one-handed use.
Will it link to Xero or MYOB?
In most cases, yes, and we confirm the exact details before we build.
Do you train the team?
Yes, we train the team on video in short sessions, and check back after go-live.
How is it quoted?
We quote from an itemised proposal after discovery, so you can see exactly what is included.
Can you move our data from spreadsheets or an old CRM?
Yes. We clean, map and import contacts, companies, deals and history, and check everything before you switch over.
Can the CRM connect to our accounting software?
Yes. We commonly connect CRMs to Xero and MYOB so quotes, invoices and payments stay in sync.
Customise an existing CRM or build new?
If a mainstream product covers most needs, customising it is usually sensible. We recommend a custom build only when your process would force constant workarounds.
Can our existing data be moved across?
Yes. We remove duplicates, map fields, rehearse imports on a copy and keep the old records until you confirm the new system is right, so nothing is lost.
How do you get staff to adopt it?
By involving them early, keeping screens simple and removing double entry. We run short training sessions by video and adjust the system based on what your team finds awkward.
Will it connect to email and accounting?
Usually. Linking email, calendars and accounting means contacts, quotes and invoices stay in step without retyping, and reports reflect what is really happening.

Free discovery call

Ready to talk about your project?

Tell us what you are working on. We will reply within one business day with honest advice.

Prefer email? [email protected]