Sydney · SEO and digital marketing
An app store optimization company in Sydney that helps your app get discovered and installed.
An app store optimization company improves how your app ranks and converts in the App Store and Google Play. We work on both discovery and the decision to install.
Last updated
At a glance
- Keyword and metadata optimisation
- Screenshots and video
- Ratings and reviews
- Listing experiments
What does an app store optimization company do?
An app store optimization company improves an app's listing so it ranks higher in store search and persuades more visitors to install. Work includes keyword research, title and subtitle optimisation, screenshots, preview video, ratings and review strategy, and listing experiments.
What we cover
What goes into your campaign
The pieces that make up the service.
Want the national picture? Read about our app store optimisation service.
Keyword research
What people search in each store.
Title and subtitle
Strong relevance signals.
Screenshots and video
Visuals that sell the app quickly.
Description and updates
Clear, benefit-led copy.
Ratings strategy
Ethical prompts and reply management.
Experiments
Store tools for testing changes.
What's included
What comes with this service.
The essentials of the service, plus the standards that come with everything we do. No hidden extras.
Request a proposal →- Competitor review: How rival apps position and rank
- Localisation advice: Language and market adjustments where relevant
- Monthly tracking: Rankings, installs and conversion
- Free discovery call: a short chat about your goals before you commit
- Files you own: every asset and editable source file handed over to you
Is it right for you?
When this channel makes sense
- Your app is hard to find
- People view your listing but do not install
- You are launching a new app
- You compete in a crowded category
Compare
ASO or paid installs?
| Compare | App store optimization | Paid installs |
|---|---|---|
| Cost | Investment in work | Pay per install |
| Longevity | Lasting | Ends with spend |
| Speed | Gradual | Fast |
| Best together | Yes | Yes |
How we work
Our process, step by step
Audit
We review listing, rankings and competitors.
Research
We find valuable keywords.
Optimise
We update metadata and creative.
Test
We run store experiments.
Track
We monitor and refine.
Built around you
Every project is quoted on your needs.
No one-size packages. After a free discovery call, you get a clear, itemised proposal based on what your business actually needs.
Request your proposal →App Store, Google Play or both.
Number of languages.
Screenshots and video.
Category difficulty.
One-off or ongoing.
Why Kedra Digi
Why Sydney businesses choose Kedra Digi.
Strategy, design, development and marketing together.
Itemised deliverables before work starts.
Files, code and accounts are handed over.
Kedra Digi is an Australian-owned digital agency. Based in Perth, we work with Sydney clients through video reviews, shared files and clear milestones.
Common situations
What Sydney clients usually ask us to solve
Apps with decent quality but low installs
A weak listing hides a good product. We rework the title, keywords, screenshots and description so more of the people who see your app understand why they should install it.
Apps competing in crowded categories
Where big brands dominate, narrower keywords and sharper messaging win. We find terms your audience uses and where competitors are weak.
Apps preparing a launch or relaunch
A clean listing, a clear story and review prompts in place before launch give early momentum. We plan the store presence alongside your marketing.
Do ratings affect ranking?
How often should a listing be updated?
Can you run store experiments?
Can you support our Sydney app team remotely?
How is it quoted?
Which metrics do you track?
Do you handle localisation?
Related services
Often paired with this service
App store optimization
App store optimization is the quickest route to more organic installs.
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Learn more →Free discovery call
Ready to talk about your project?
Tell us what you are working on. We will reply within one business day with honest advice.
Prefer email? [email protected]